Welcome to Pretty Little Parcel – an Australian boutique for mothers and newborns, thoughtfully crafted with love and passion.

I'm Vanessa, a proud mother of three beautiful children and the founder behind Pretty Little Parcel. Our collection is designed to support and pamper new moms and their babies, offering high-quality, ethically made baby essentials, maternity gifts, and stylish baby shower presents. Discover the perfect gift for a new mum or baby, lovingly curated to blend comfort, practicality, and style.

Our Story

Our story began in 2020, a pivotal year for me as I embraced the beautiful chaos of motherhood with the arrival of my son, Arlo. In the midst of this life-changing moment, Pretty Little Parcel was born, not just as a business, but as a heartfelt endeavor to redefine the balance between career
and family. As a mother of two at the time, I realized that my true passion lay in creating a space where family life could flourish, and the idea of Pretty Little Parcel took root.

Having spent years as a successful 8 years as Hairdresser & Salon Manager, I understood the demands of a busy career. However, the birth of Arlo marked a turning point, inspiring me to channel my creativity and entrepreneurial spirit into a venture that aligned with my newfound priorities.

Pretty Little Parcel emerged from this transformation, driven by a mission to pamper and spoil mothers-to-be and newborns with contemporary, modish, and uniquely crafted gifts.

At Pretty Little Parcel, we curate a collection of elegant yet practical items, each designed to add a touch of joy and sophistication to your parenting journey. Our commitment is unwavering – to provide our customers with safe, beautiful, and authentic pieces that resonate with the charm of infancy.

Our mission extends beyond the products we offer. We aspire to consistently deliver exceptional customer service, ensuring that every interaction with Pretty Little Parcel is as delightful as the gifts we provide. We understand the importance of celebrating the precious moments in the lives of mothers and their little ones. That's why our collection is thoughtfully curated to bring joy and happiness to all those receiving our gifts.

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We Love What We Do

Whether you're searching for the perfect baby shower gift or a special present to warmly welcome a newborn, Pretty Little Parcel is your trusted one-stop shop for all your baby essentials. We aim to be your go-to brand, offering a curated blend of contemporary style and authentic charm for your little one, including ethically made, high-quality baby products, gift boxes, and new mum essentials.

Thank you for joining us on this beautiful journey. At Pretty Little Parcel, we celebrate the magic of new beginnings and the joy of motherhood. Together, we create cherished memories and share the love, one thoughtfully crafted parcel at a time.

Vanessa xx